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'Happy Aging' is partnering with TruDiagnostic.
October 16, 2024
By: Marie Redding
Senior Editor
Happy Aging, a new wellness brand, is partnering with TruDiagnostic to offer consumers a biological age test—and its new Longevity Shot. Co-created by entrepreneur and wellness advocate, Martha Graeff and Harvard-trained, triple board-certified longevity expert Dr. Daniel Yadegar, Happy Aging aims to redefine the narrative surrounding aging. The brand says it is “empowering women to age better, healthier, and happier.” The Happy Aging Biological Age Test analyzes over 75+ biomarkers to measure biological age, speed of aging, and the health of 11 key organ systems. The results are delivered in a comprehensive report featuring “OMICmAge,” “DunedinPACE,” and “SYMPHONYAge.” As part of their go-to-market strategy, Happy Aging is the first brand in partnership with TruDiagnostic to offer the “SYMPHONYAge” and “OMICmAge” aging algorithms. The Longevity Shot is like a “beauty-from-within cocktail. It contains resveratrol, nicotinamide riboside, alcohol-free red wine powder, blood orange extract, spinach powder, grape seed extract, and cermides. Happy Aging says its mission is to educate consumers, while using leading technologies based on cutting-edge science to offer products that address longevity holistically—and from a “pro-aging” perspective. Graeff says, “We’re empowering women to take control of their health, feel vibrant, and embrace every stage of life with confidence.”
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